The importance of digital marketing is highlighted by the fact that India's digital ad market is predicted to touch a whopping US$ 35 billion by 2030. The customer of today has moved from the traditional space to the screen of a smart device. To remain relevant to this audience, it is no longer optional but mandatory to invest in adequately digital marketing efforts. Here are some more reasons why digital marketing is just as important as traditional marketing and how it can help you up your marketing game.
In 2021, customers are spending much of their waking time online. The time spent online is spread across search engines, social networking sites, etc. According to a study conducted by Blue Nile Research, approximately 81 percent of customers rely on search and brand websites to compare products before making a purchase decision. Investing in digital marketing enables you to tap audiences regardless of where they are in the buying pipeline and convert them into potential customers.
According to a study, approximately 17 per cent of customers rely on social media, blogs, etc. to explore newer products and services. Creating a website and developing a strong social media presence is the first step in building your online presence felt in a cut-throat environment.
The importance of online marketing is highlighted by its affordability. It guarantees your money's worth for every rupee spent making it an affordable option even for companies that do not have a generous marketing budget. Developing and advertising digital content like social media content, SEO-content can generate very high traffic and hence, is far more reasonable and value for money as compared to conventional marketing channels like television, radio, OOH etc.
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Accurate feedback on the performance of the campaigns provides marketers with all the information required to know whether the campaign is on the track to achieving the goals set for the campaign. The wide number of analytics tools in the market enables marketers to track the performance of the campaign in real-time.
Real-time data enables marketers to take corrective action to ensure that the campaign is on track and the objectives of the campaign are met. Not sure about the right content for your campaign? Digital marketing tools allow you to try different permutations and combinations of ad content and allow you to shortlist the right fit for your requirements.
Traditional marketing has its inherent challenges which allow you to target the audience you want to target only to a certain extent. Digital marketing offers marketers the advantage of sifting through large volumes of data to shortlist the specific chunk of audience they would like to target. This, in turn, enables you to target your audience with personalized advertisements that have higher chances of converting into results.
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